Therapy Area Leadership

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Reproductive & Women’s Health

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Oncology

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Cardiology

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Diabetology

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Ophthalmology

 

Reproductive & Women's Health

Breast Cancer

  • Product positioning strategy

  • Market assessment

  • Market-entry strategy

  • Pricing strategy
     

Cervical Cancer

  • Market assessment 

  • Market-entry strategy

  • Growth strategy


     

Pregnancy Testing

  • Market assessment

  • NIPT

  • PGD/PGS – genetic screening and diagnostics 

  • Positioning strategy

Infertility

  • Market assessment 

  • Market entry strategy

  • Assessment of partners for inorganic entry
     

Case Examples

Analysed application of molecular dx and NGS

Developed pricing strategy for a metastatic breast cancer molecule

Developed value proposition for liquid base culture for cervical cancer dx

Assessed partnership options with IVF centers in India for an overseas client

Positioned next generation sequencing for non-invasive prenatal testing

 

Oncology

Non-small

Cell Lung Cancer

Prostate

Cancer

Ovarian

Cancer

Multiple

Myeloma

Non-Hodgkin’s Lymphoma

Hodgkin’s

Lymphoma

BCG-refractory Bladder Cancer

Case Examples

Study of the India EU and Asia Oncology Landscape

Middle East opportunities

for products for Advanced Prostrate Cancer and BCG-refractory bladder cancer

 

Cardiovascular Therapy

Hyperlipidemia

  • Treatment for Hyperlipidemia

  • Patient and treatment pathway

  • Un-met needs

Hypertension

  • Clinician perception evaluation for existing drugs

  • Sourcing economics

Coronary Artery Diseases

  • Growth strategy

  • Pricing strategy

  • Defining value proposition

  • Distribution Model (Direct vs Distributor led)

  • Key account management

Peripheral Arterial Diseases

  • Product portfolio enhancement

  • Competitive product positioning

Arrhythmia

  • Assessment of the opportunities for driving growth

Case Examples

Defined the strategic roadmap for coronary and endovascular devices – cardiovascular stents, endovascular stents etc.

Assessed potential of Omega 3 capsules in prevention of recurrent Myocardial infarction

Defined sourcing strategy and conducting a perception study for Anti Hypertensive

 

Diabetes

Prevention

Diagnosis

Monitoring

Treatment

Diabetes Clinics

  • Opportunity assessment across prevention, monitoring, diagnosis and treatment

  • Competitive landscape

  • Designing of an integrated approach to Diabetic care

  • Pilot study design

  • Identified opportunity spaces for the drug  with CPs, diabetologist / endocrinologist and clinical cardiologist 

  • Recommended product positioning/ market collateral changes

  • Provided landscape

  • Detailed profiling of players – business model, operations, scale

  • List of potential players for acquisition

Case Examples

Designed an integrated approach to Diabetes care 

Identified and evaluated potential acquisition opportunities in the Indian Diabetes care provider landscape

Defined a pre/post LOE strategy for a market leader in Diabetic drug space

 

Opthalmology

Pharmaceuticals

  • Market assessment

  • Growth strategy 

  • Identify key therapeutic areas

Medical Equipment

  • Identify growth drivers

  • Competitive assessment

  • Identify areas of focus

Optics

  • Validation of client’s strategy

  • Competitive assessment

  • Review organizational efficiency and define key talent strategy

Eye Care Clinics

  • Market assessment 
    Review of business models and economics

  • Identification and review of acquisition targets 

Cataract And Blindness

  • Value segment characterisation

  • Cannibalization impact

  • Growth strategy

Case Examples

Opportunity assessment for ophthalmology pharmaceuticals

Opportunity assessment for ophthalmic devices and equipment

Develop a market entry strategy in the value intra-ocular lens segment of India

Validation of opportunity in the Indian ophthalmic service provider landscape and high-level due diligence of targets

Assessing information gaps, building competitive intelligence and assessing talent for a spectacle lens manufacturer