In 2017, the Indian Medical Technology (MedTech) market crossed ₹40,000 crores, growing at over 12 percent every year. Of this, imported products account for about 70 percent of high-value equipment. The domestic industry mostly focuses on consumables, test kits and lower-value equipment. However, some domestic firms have expanded local manufacturing operations to produce cost-effective, medium end medical devices.

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UC has developed and evolved market shaping strategies for cutting-edge technologies. UC works with many Medical Technology clients to assist them in India Entry Strategy and Go-To-Market Strategy. Medical Technology includes Medical Devices and Bio-Pharma Consulting. We also cater the needs of companies for Distribution and Channel Strategy in value segment and mid-tier segment approaches. Implementing Strategy Execution, Program Management Office and Strategic Cost Management is also a vital part of our services.

Hospitals in India have continued to face increasing pressures around MedTech Equipment with respect to budgets and technology. To keep itself updated, MedTech companies are pushed to be strategic about product introductions. The clients turn to UC Strategy to assist them in navigating these channels and developing strategies to increase their profitability.