THE ORIGIN
An Indian strategy, organisation & operation consulting firm, founded in 1994
Founded by Jay Desai in 1994, Universal Consulting completed 1100 consulting projects for 392 clients over 32 years. That experience is evolving into something new: case-study-based, discussion-driven leadership workshops led by Jay for organisations navigating disruption and change.
Our Footprint
32
Years in Practice
1100
Projects Completed
392
Clients Served
53%
Repeat Work
22%
Referral Work
2.8 million
Years in Practice
Prior Consulting Experience Across Sectors
See full sector experience →
Prior Practice Experience
Implementation
Runs across every one of the above — from formulation to design to operations.
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FOUNDING & MANAGING DIRECTOR
Jay Desai & Adaptive Strategy Leadership Workshops
Jay Desai founded Universal Consulting in 1994 and led the firm through 32 years and 1,100 consulting engagements across India. That experience now informs his case-study-based, discussion-driven Adaptive Strategy Leadership Workshops, helping organisations navigate today’s fast-changing business environment. From April 2026, Jay is focusing full-time on these workshops.