
Therapy Area Leadership
Reproductive & Women's Health
Breast Cancer
-
Product positioning strategy
-
Market assessment
-
Market-entry strategy
-
Pricing strategy
Cervical Cancer
-
Market assessment
-
Market-entry strategy
-
Growth strategy
Pregnancy Testing
-
Market assessment
-
NIPT
-
PGD/PGS – genetic screening and diagnostics
-
Positioning strategy
Infertility
-
Market assessment
-
Market entry strategy
-
Assessment of partners for inorganic entry
Case Examples
Analysed application of molecular dx and NGS
Developed pricing strategy for a metastatic breast cancer molecule
Developed value proposition for liquid base culture for cervical cancer dx
Assessed partnership options with IVF centers in India for an overseas client
Positioned next generation sequencing for non-invasive prenatal testing

Oncology
Non-small
Cell Lung Cancer
Prostate
Cancer
Ovarian
Cancer
Multiple
Myeloma
Non-Hodgkin’s Lymphoma
Hodgkin’s
Lymphoma
BCG-refractory Bladder Cancer
Case Examples
Study of the India EU and Asia Oncology Landscape
Middle East opportunities for products for Advanced Prostrate Cancer and BCG-refractory bladder cancer
Cardiovascular Therapy
Hyperlipidemia
-
Treatment for Hyperlipidemia
-
Patient and treatment pathway
-
Un-met needs
Hypertension
-
Clinician perception evaluation for existing drugs
-
Sourcing economics
Coronary Artery Diseases
-
Growth strategy
-
Pricing strategy
-
Defining value proposition
-
Distribution Model (Direct vs Distributor led)
-
Key account management
Peripheral Arterial Diseases
-
Product portfolio enhancement
-
Competitive product positioning
Arrhythmia
-
Assessment of the opportunities for driving growth
Defined the strategic roadmap for coronary and endovascular devices – cardiovascular stents, endovascular stents etc.
Assessed potential of Omega 3 capsules in prevention of recurrent Myocardial infarction
Defined sourcing strategy and conducting a perception study for Anti Hypertensive
Case Examples

Diabetes
Prevention
Diagnosis
Monitoring
Treatment
Diabetes Clinics
Designed an integrated approach to Diabetes care
Identified and evaluated potential acquisition opportunities in the Indian Diabetes care provider landscape
Defined a pre/post LOE strategy for a market leader in Diabetic drug space
Case Examples
Opthalmology
Pharmaceuticals
-
Market assessment
-
Growth strategy
-
Identify key therapeutic areas
Medical Equipment
-
Identify growth drivers
-
Competitive assessment
-
Identify areas of focus
Optics
-
Validation of client’s strategy
-
Competitive assessment
-
Review organizational efficiency and define key talent strategy
Eye Care Clinics
-
Market assessment
Review of business models and economics -
Identification and review of acquisition targets
Cataract And Blindness
-
Assessment of the opportunities for driving growth
Opportunity assessment for ophthalmology pharmaceuticals
Opportunity assessment for ophthalmic devices and equipment
Develop a market entry strategy in the value intra-ocular lens segment of India
Validation of opportunity in the Indian ophthalmic service provider landscape and high-level due diligence of targets
Assessing information gaps, building competitive intelligence and assessing talent for a spectacle lens manufacturer