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Product Strategy

With ever increasing competition for a share of the customers’ wallets, developing the right customer strategy is crucial for the success of products. UC works closely with clients to help align the product with the right customer segment.

UC provides analysis and perspective on the delicate balance that companies need to maintain between finding the profitable niche segments and addressing the high volume mass market. Using our deep industry knowledge, we are able to highlight the addressable market for existing and new products. We also provide effective go-to-market strategies that are easy to execute and provide competitive advantage to our clients. We provide product / customer strategies in industries such as ophthalmic lenses, footwear, medical equipment, cables etc.

Case Studies

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