Landscaping the Market for Select Products
The client, a global manufacturer of bakery ingredients was looking to strategically enter the Indian market. The client wanted to understand the current market dynamics with respect to the value chain for baking yeast.
To develop an assessment on the market potential of select products used across bakeries, UC adopted the following approach:
● Triangulated primary research across three representative locations to assess the opportunity for a foreign player specialising in dry yeast
● Assessed the buying behavior and key selection criteria across different entities in the value chain
● Developed a summary for each of the representative locations covered
The client received an understanding on the overall market for fresh and dry yeast for the three representative locations, the bargaining power across the various entities in the value chain, and an understanding of competitive landscape.