Case Example
Growth strategy in logistics space for one of the premier business houses in India
Client Challenge
The client part of a large conglomerate is focusing predominantly on liner agency business and is also offering other logistics services
However, to tap the growing logistics market and become a significant player, the client wanted to identify growth opportunities in the logistics space that it could focus on.
Our Approach
- Formulated logistics framework (cargo type vis-vis value chain) to landscape the logistics space. Identified distinct business segments based on the framework
- Defined a filtration mechanism using parameters like market size, margins, competitive intensity, etc to identify attractive & unattractive business segments
- Conducted detailed primary research to profile, validate and triangulate findings on business segments
- Conducted capability assessment of the client and also determined strengths of the group that can be leveraged. Based on this assessment, determined addressability of attractive business segments
- Defined growth strategy for the client with concrete recommendations on the cargo type focus, immediate business segments to focus, long term opportunities and opportunities that require an alliance/ acquisition
Our Impact
- A clear road map indicating which business segments to focus
- Detailed profile of business segments across the logistics landscape