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Case Example
Creating an Affordable Pricing Strategy and Market Access Strategy to Introduce a New Epileptic Drug to India
Our Approach
To develop a pricing model, UC adopted the following approach:
● Developed an overview of the regulatory environment
● Evaluated the pricing strategies of pharmaceutical companies in India and Egypt
● Triangulated primary and secondary research to obtain the market size of anti-epileptic drugs in India
● Collected stakeholder feedback for pricing strategy
Our Impact
The client received a detailed epilepsy market overview in India and Egypt, along with a pricing strategy to be adopted in both countries.
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