Distribution Strategy

Given the vast expanse of India reach becomes a critical success factor for companies to succeed in India. UC assists clients in formulating and executing distribution strategy across industries. We assist in defining the optimal distribution structure across tier1, tier 2 and tier 3 cities, identifying the profile of the distributor and defining the sales organization structure required to improve distributor productivity. We also support clients in identifying the right distribution partners based on a structured filtration criteria which identifies distributors of the right strategic fit.