Channel Strategy

Managing channel is a critical component for sustainable growth. Channel in today’s context not only includes the traditional distributors, but also influencers, alternate channels like e-commerce. UC has vast experience in formulating and implementing channel management strategies for clients across industries. We have defined and implemented comprehensive channel playbook which covers processes from channel partner selection, performance management, business planning and customer allocation, channel partner classification and service levels, channel partner training, lead and customer management, visits and journey planning, reporting and risk management.