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Entry Strategy


Market Entry Strategy


As India rapidly emerges into a major market for global businesses, most firms need to explore the Indian business landscape to tap the growing market, or to seek resources.


We develop a strategy for Global Clients to enter the Indian market by leveraging our extensive knowledge of the Indian business environment.


 


Global Expansion Strategy


Through our alliance around the world, we can help you develop and implement global strategies that will power your organization's growth.


We combine our strategy expertise with local market knowledge to facilitate your access to new markets.


Industry Structure and Landscape


We provide an in-depth analysis of the targeted industry segment and the capabilities required to serve them.


Industry landscaping includes a detailed study of the industry structure (current market size, potential market size, and demand supply dynamics), study of the end-user application segments, competitors (current and potential, market share) marketing and promotion strategies, emerging market trends etc.


Partner Selection Strategy


The search for growth and the need to complement capabilities often results in organisations seeking to work with partners around the world. Working with the right partner, however, is critical for success.


We screen and select potential targets for you and assess the strategic and operational fit between both entities, prior to the transaction.


We help organisations to clearly establish the drivers, objectives and outcomes of a robust partnering strategy. We research the market for interested partners, seek expressions of interest and assist in the shortlisting 2 - 3 ideal partners, based on clearly defined selection criteria.

 


Strategic and Commercial Due Diligence


We conduct this service for Private Equity / M&A Firms and for Clients considering strategic partnerships, acquisitions, mergers, or investments as an avenue to growth.


We help clients validate the investment hypothesis by clearly articulating the opportunity, expected returns and build an independent and objective view of the proposed investment. This is often supported by a valuation exercise.


Our goal is to help understand how one can really create value through the proposed investment and minimise the risk of failure.


Client Testimonial


  • “Our relationship with Universal Consulting has deepened significantly in the last 12 months. The team brings to bear a unique combination of industry knowledge, insightful thinking, ability to go deep on an industry, and capability to deliver actionable recommendations. For this I commend UC.”


    Rustom J Desai,
    President,
    Corning International India, New Delhi


  • “It has been an immense pleasure working with your extremely professional team; they are the best I have ever seen in my professional life time, believe me I have seen other top strategy consulting firms…but these guys are through, simple and excellent (and no they have not paid me to say so). I will always recommend your good company to anyone who asks me so.”


    Nichola Silveira,
    Senior Manager
    Operations Accounts,
    Jebel Ali Terminals


  • "We have extensively used Universal Consulting in many strategic assignments and always found their input and their recommendations to be of very high order both in terms of quality as well as in terms of pragmatism."


    Ashok Barat,
    Forbes & Company Limited,
    Mumbai


  • “Bunge started with a project for an Entry strategy and action plan into a new business segment in India. The work done by Universal Consulting was exhaustive, detailed and most importantly provided insight into where and how to invest as also the required scale to be cost competitive. The team worked as an extended arm of Bunge with a quick response time, 24 x7 and an attitude of   “Whatever it takes”.   As Bunge, we were delighted with the performance of Universal Consulting and have worked with them for three other projects since. They continue to deliver high quality with commitment and are cost effective.”


    Adhiraj Sarin,
    Managing Director,
    Bunge India Private Limited,
    Mumbai


  • “The dedication, devotion, sincerity and diligence displayed by the Universal Consulting team have brought in a spirit of enthusiasm and challenge among the staff.”


    Satish Adurkar,
    Former General Manager,
    Staefa Control System (Siemens),
    Dubai


  • “We engaged Universal Consulting for a market landscape and assessment initiative as well as development of an implementation plan.  Our expectations of the deliverables were quite high having worked previously with numerous strategy consulting firms.  UC more than surpassed our expectations as they provided detailed insights on facets of the market(s) that we had neglected to appreciate.

    The firm’s strength resides in their ability to interpret our ideas; develop a thorough project scope; and synthesize complex primary and secondary data.  As future projects arise, we will consider working with Universal as our strategy partner.”


    Sameer Rohatgi,
    Senior Director, Business Development,
    Helixis, Inc,
    USA


  • “The report covered all the areas, defined scope, and brings out clear recommendations for growth as well as areas where our Company should not venture into, given its core strengths. Kindly convey our appreciation to the members of the team who worked on the report with diligence.”


    SC Khanna,
    Former CEO,
    Sterlite Industries Ltd (Power Division),
    Mumbai


  • “Universal Consulting demonstrated very strong analytical work and had solid backup for data presented and techniques used. They had a good understanding of the bottlenecks in our organization and how to manage them. The team made good presentations and had a convincing style.”


    Praneet Singh,
    Former - Director (Formulations)
    Nicholas Piramal India Ltd,
    Mumbai


  • “Wolverine World Wide engaged Universal Consulting to assist in developing a growth strategy for India for seven WWW footwear brands.  The 5-module approach that UC used to conduct this engagement provided us with excellent customer, competitor, potential partner and retail assessments in a very understandable format.  Information provided was based on both ‘desk research’ and ‘in the field research’. UC performance exceeded our expectations."


    Sean Carney,
    VP International,
    Wolverine Footwear Group,
    USA


  • "Universal's approach to strategic consulting is grounded in reality; they do not talk down to you from a different domain. Their desire to continually engage you as a client helps in making their advice more implementable."


    Carlton Pereira,
    Former Director,
    Ambit Corporate Finance,
    Mumbai