Construction and Allied
The Indian construction industry is an integral part of the economy and is the largest beneficiary of the investment surge in infrastructure. It is poised for growth on account of industrialization, urbanization, economic development and people's rising expectations for improved quality of living
UC has covered a wide spectrum of management issues and has worked across range of sectors within the construction and allied industry. Our clients in the segment include companies having interests in construction and building materials, tiles and sanitary ware, plywood, etc .
Recent illustrative engagements include designing the India entry strategy for a reputed Middle East based player in the façade fabrication segment, assessing the market and developing business strategy for a ceramic tile manufacturer, assisting a leading plywood manufacturing company in improving sales organisations effectiveness and more.
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Defining the India entry strategy for a reputed Middle East based player in the façade fabrication segment
The client was a leading player in the façade fabrication market in the middle-east with interest in aluminum extrusion segment also, as a part of expansion plans and, sensing an opportunity in India, wanted to validate the market attractiveness and define an India entry strategy.
Client Benefit: A deep understanding of market dynamics in India and definition of India entry strategy along with a five year business plan. 
Assessing the market developing business strategy for a ceramic tile manufacturer
The company was a market leader in floor tiles and was highly profitable with a plant located in the west, one of the largest markets. General recession and excess capacity in the floor tile industry had a negative impact on the profitability and market share. Top Management felt that it was imperative to define a strategy not only to address erosion of profitability and market share, but also to effectively compete in the floor tile market post GATT era, against Italian and Chinese imports.
Client Benefit: Profitability of the client improved considerably by primarily implementing changes in product mix and exploring new markets, regain of its lost market share in a horizon of 3 years and diversification into other allied business and similar products.
Assisting a leading plywood manufacturing company in improving sales effectiveness
The client was a leading player in the plywood and laminate industry and was keen to improve its sales organisation effectiveness to keep pace with growth. The client wanted to address the challenges faced due to non-standardized systems and processes across branches, low productivity of sales people compared to competition and an ineffective sales organisation structure.
Client Benefit: Sales incentives were aligned with company’s strategic goals, key account management system helped in providing higher level of service to key customers and reorganized the sales team started working as a cohesive unit.
Developing growth strategy for an UAE based conglomerate into manufacturing of steel billets, reinforced bars and welded mesh
The client was involved in manufacturing of steel billets, reinforced bars and welded mesh, which was mostly used by the construction industry. They were facing scarcity of raw material (scrap) due to increased global demand for the same, thereby impacting their production. With the revival of steel industry and soaring prices a boom in steel demand was expected mainly due to the growth in construction activities. In this context the client requested UC to define a growth strategy for its steel business.
Client Benefit: Cleary articulated strategy to grow the steel business along with insights on backward integration opportunities.
Identifying a technology alliance partner for a heavy engineering company
The client was a leading heavy engineering company. An earlier corporate strategy defined by UC resulted in a clear need for technology acquisition for two of its key divisions – boiler and the cement machinery division to be able to remain competitive and address a larger market.
Client Benefit: Client entered into an agreement with an alliance partner for technology transfer to both the divisions.
Aligning organisation to the strategy for a diversified heavy engineering company
The client was a heavy engineering company. Based on the strategy defined by UC in 2006, coupled with robust growth in the heavy engineering space in India, the client witnessed a phenomenal growth in turnover in all its industry verticals. Organisation issues, however, impacted sustainable growth and Top Management requested UC to address the same.
Client Benefit: Organisation aligned to the long term strategy of the company.