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Growth, Marketing and Distribution Strategy


Our Growth Strategy Practice will assist you in envisioning and defining a strategic direction for your organisation. We help you blueprint a strategy for growth to capitalise on market opportunities by leveraging on your existing capabilities, or recommending new competencies that you should build.


We have significant experience in providing companies with comprehensive market and customer insights to be able to execute their growth strategies successfully.


Marketing and distribution functions play a pivotal role in generating revenues, retaining customers and achieving the overall company objectives. 


We provide strategic recommendations in various areas including channel management, customer segmentation, pricing strategy and go-to-market strategy.


Post-Merger Integration and 100 Day Plans


A majority of mergers and acquisitions fail because of poor planning for integration between the two entities.


Our PMI service assesses the variance between the strategies, people, processes and culture of the two organisations and develops a risk mitigation strategy to ensure that a time bound integration happens.


We have undertaken a number of implementation projects using a 100 day planning approach. We believe that the first 100 days creates the momentum required for successful implementation. The 100 day plan capability can be utilized in a number of situations:

  • Post definition of strategy to drive the implementation of strategic initiatives
  • Post acquisition to ensure that a fast start is made towards the implementation of the Investment Thesis and that momentum is sustained
  • Turnaround, to enable the process of rapidly identifying and implementing the required strategic and operational initiatives


This service is targetted to mid-sized businesses considering acquisitive growth.


Supply Chain Strategy


We work closely with you to optimise your distribution chain and logistics costs, by examining the channel and aligning your channel usage to the product-market mix most suited to it.


We will develop a strategy to transform your supply chain performance by integrating and improving the end-to-end process that involves planning, sourcing, manufacturing, and distribution.


We identify opportunities to reduce in-bound, in-plant and out-bound inventory based on demand and supply constraints.


Strategic Cost Management


Controlling costs and improving cost structure is critical for most businesses. Our strategic cost management practice adopts a ‘process view’ of your business, as opposed to a functional view, allowing to see the organization as a whole.


We work closely with you to identify and analyze each business process and target improvements can be made by bringing short and long term cost structure improvements.

Client Testimonial


  • “Our relationship with Universal Consulting has deepened significantly in the last 12 months. The team brings to bear a unique combination of industry knowledge, insightful thinking, ability to go deep on an industry, and capability to deliver actionable recommendations. For this I commend UC.”


    Rustom J Desai,
    President,
    Corning International India, New Delhi


  • “It has been an immense pleasure working with your extremely professional team; they are the best I have ever seen in my professional life time, believe me I have seen other top strategy consulting firms…but these guys are through, simple and excellent (and no they have not paid me to say so). I will always recommend your good company to anyone who asks me so.”


    Nichola Silveira,
    Senior Manager
    Operations Accounts,
    Jebel Ali Terminals


  • "We have extensively used Universal Consulting in many strategic assignments and always found their input and their recommendations to be of very high order both in terms of quality as well as in terms of pragmatism."


    Ashok Barat,
    Forbes & Company Limited,
    Mumbai


  • “Bunge started with a project for an Entry strategy and action plan into a new business segment in India. The work done by Universal Consulting was exhaustive, detailed and most importantly provided insight into where and how to invest as also the required scale to be cost competitive. The team worked as an extended arm of Bunge with a quick response time, 24 x7 and an attitude of   “Whatever it takes”.   As Bunge, we were delighted with the performance of Universal Consulting and have worked with them for three other projects since. They continue to deliver high quality with commitment and are cost effective.”


    Adhiraj Sarin,
    Managing Director,
    Bunge India Private Limited,
    Mumbai


  • “The dedication, devotion, sincerity and diligence displayed by the Universal Consulting team have brought in a spirit of enthusiasm and challenge among the staff.”


    Satish Adurkar,
    Former General Manager,
    Staefa Control System (Siemens),
    Dubai


  • “We engaged Universal Consulting for a market landscape and assessment initiative as well as development of an implementation plan.  Our expectations of the deliverables were quite high having worked previously with numerous strategy consulting firms.  UC more than surpassed our expectations as they provided detailed insights on facets of the market(s) that we had neglected to appreciate.

    The firm’s strength resides in their ability to interpret our ideas; develop a thorough project scope; and synthesize complex primary and secondary data.  As future projects arise, we will consider working with Universal as our strategy partner.”


    Sameer Rohatgi,
    Senior Director, Business Development,
    Helixis, Inc,
    USA


  • “The report covered all the areas, defined scope, and brings out clear recommendations for growth as well as areas where our Company should not venture into, given its core strengths. Kindly convey our appreciation to the members of the team who worked on the report with diligence.”


    SC Khanna,
    Former CEO,
    Sterlite Industries Ltd (Power Division),
    Mumbai


  • “Universal Consulting demonstrated very strong analytical work and had solid backup for data presented and techniques used. They had a good understanding of the bottlenecks in our organization and how to manage them. The team made good presentations and had a convincing style.”


    Praneet Singh,
    Former - Director (Formulations)
    Nicholas Piramal India Ltd,
    Mumbai


  • “Wolverine World Wide engaged Universal Consulting to assist in developing a growth strategy for India for seven WWW footwear brands.  The 5-module approach that UC used to conduct this engagement provided us with excellent customer, competitor, potential partner and retail assessments in a very understandable format.  Information provided was based on both ‘desk research’ and ‘in the field research’. UC performance exceeded our expectations."


    Sean Carney,
    VP International,
    Wolverine Footwear Group,
    USA


  • "Universal's approach to strategic consulting is grounded in reality; they do not talk down to you from a different domain. Their desire to continually engage you as a client helps in making their advice more implementable."


    Carlton Pereira,
    Former Director,
    Ambit Corporate Finance,
    Mumbai